Personal Brand & Marketing Strategist - Real estate industry
The experience
Help our Personal real estate brand so that sellers see you as polished, successful, and trustworthy. (2 people 19 hours)
Skilled marketing strategist who can:
- Audit our current brand → show what’s working, what’s not.
- Create a brand direction → define your look, tone, story.
- Plan campaigns
- Teach us → leave us with systems/templates so we can keep running smoothly when your gone.
-Platforms: Instagram, TikTok, LinkedIn, Facebook
What you offer
14 hours of help per week
Content Writer:
Write, edit and publish inspiring content.
Photography:
Take, edit and provide amazing photos.
Video Making:
Create, edit and publish digital videos.
Social Media:
Maintain and update social media channels.
What you get
1 day off per week
Private Room:
You will have a bed in a private room. In other words, a room just for you.
Breakfast:
You are entitled to a free breakfast, every day of your stay.
Free Laundry:
You can use our laundry room freely.
Bikes at your disposal:
You can use our bikes any time you want.
Use our equipped kitchen:
Feel free to use our kitchen and make your own delicious food.
Fast Internet Access:
High-speed internet for you to work remotely
Dedicated Workspace:
Specific space for you to work remotely
Requirements
Intermediate English
Over 18 years old
Welcomes solo volunteers, couples, and partners of volunteers
What's not included
Flights, Travel Insurance, Internal Transportation and Visa
Program Details
🎯 Your Core Goal
Build your and Kaylee’s personal real estate brand so that sellers see you as polished, successful, and trustworthy.
The outcome: more listings, more people wanting to sell with you because they associate you with success.
✅ Skills & Requirements
-Proven track record (must show portfolio or case studies).
-Comfortable teaching/coaching as well as executing.
-Strong in personal branding, storytelling, real estate marketing, and short-form video.
🌴 Perks to Attract the Right Person
- Accommodation
- Also Possible for food + car use (to discuss further). (extra hours of work or hire costs to be covered can be discussed further)
Lifestyle perks: explore Cairns, waterfalls, Great Barrier Reef, rainforest trips, local adventures.
📝 Sample Outline
Personal Brand & Marketing Strategist (Real Estate Focus)
Content & Brand Growth Partner – Help Us Build a Polished Real Estate Brand in Cairns
What you’ll do:
- Audit and refine our personal brand to make it polished and professional.
- Create strategies for Instagram, TikTok, LinkedIn, and Facebook to position us as the go-to real estate team.
- Develop campaigns that build trust and attract sellers.
- Film, edit, and produce engaging content (especially video).
- Teach us systems, tools, and frameworks so we can continue after you leave.
Activities & Shift
🛠️ Role Focus
This isn’t just about someone making videos. You want a skilled marketing strategist who can:
Audit your current brand → show what’s working, what’s not.
Create a brand direction → define your look, tone, story.
Plan campaigns → “30 days of content,” seasonal hooks, trust-building strategies.
Teach you → leave you with systems/templates so you can keep running smoothly when they’re gone.
Platforms: Instagram, TikTok, LinkedIn, Facebook (multi-channel consistency).
Tools: CapCut + Canva now, but help you choose a proper management tool in future.
Rules
We pride ourselves with high transparency and communication so that both of us have a clear expectation and what to expect life will be like,
We have an agreement form with all the rules and expectations that explains what you will expect from us and what we should expect from you.